Tuesday, March 31, 2009

The New York Times Website: Minimalist Style

I often visit the New York Times website Style section to get updates on fashion events and news and also to watch the audio slide show that Bill Cunningham posts about trends appearing in major cities. The style section of the website is easy to get to since it has a section tab at the top of the New York Times homepage. The content on the website is great. It is credible, and holds up to all the standards that the rest of the New York Times website sections as well as the content of the print paper. The articles in the style section always relate other aspects that one might not consider which in turn makes the articles well rounded. I like the audio slide shows presentation because it is a visual version of an article. The only downside to the audio slide show is that they do not have a comments section on it. There is a feedback link at the bottom of the audio slide show box; that link pulls up an email server so the audience can make email comments. But the comments are not displayed anywhere visible. The style section is split into different sections and each section has a feature article and then links to other articles that were printed in that section for the day. I like that the page is kept to a minimalist style. Visually it makes it easier to look through the page because it is not bombarded with links, articles and photographs. In a way it is smart that they have their site set up this way because it forces the audience to navigate through the different sections of the site to get to different articles. The style section also gives the audience a search portion where audiences can find restaurants in New York City, directly from the dinning & wine section of the style page. That function is placed in a great spot since audiences that would be reading articles related to food and wine would like to know where restaurants are located. The Style Magazine section of the style page is also helpful because although I don’t have a subscription to the style magazine I would still like to know what the content is of the current issue, and perhaps if there is a certain spread or topic discussed in the style magazine by being exposed to it on the style page I might be inclined to buy the magazine. With the exception of the lack of audience participation I think that the style page of the New York Times website is very easy to navigate. It provides all the information that an audience who is interested in the section would want while presenting it in a minimalist style.

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